About Us

We're the reason your wife thinks you finally get it.

You don't. That's fine. That's what we're for.

Wife Insurance is a monthly service that handles the part of marriage that so many men just cannot seem to figure out — the big-occasion gifts, the apology flowers, the thoughtful little stuff — no matter how easy it really is (what does wife like? → buy wife something wife likes). The best part? We deliver it all as if it came from you. You'll even feel like you put in some effort. After all, you bought the plan and told us about your wife, a staggering amount of effort. So go crack open a victory beer and pour one out for the days of doing the bare minimum. You've earned it.

How this started

Apparently an about us page is supposed to tell the story of how a company started, which is good for us because if your wife gets irked when she finds out you're outsourcing this stuff you can show her this page and say “see, it was started by a woman”.

That woman is Katy. She's the boss. The founder, CEO, and a real life-wife. After countless gifting mishaps in her own life and among her friends, she accepted that most guys just ship with the same factory defect — the part that handles buy her something she'd actually like just never got installed. And their software never seems to run the program it's not actually the gift, it's what the gift represents.

If your brain just short-circuited take a deep breath. Maybe go take a break, put on SportsCenter or something to center yourself. DO NOT do anything too strenuous, like go for a walk or read a book.

Anyway, marriage is tough enough without the stress of nailing the perfect gift. So she thought: what if there was a service that just handled all the gifting — to keep decent guys out of the doghouse, make wives happy, and take a little pressure off marriages.

Is it a low bar? Yes, yes it is. But it doesn't matter — something needs to change, and it sure as hell ain't men. Isn't that right, fellas? Now let's go forget something from the store!

Well, Katy brought the idea to her friend Rafael, a divorced guy with a couples therapist for a mom, whose free advice he ignored right up until a gifting screwup essentially ended his marriage (yes, really). When Katy explained the concept, he just stared and finally said “that's the best idea I've ever heard”.

That's how Wife Insurance was born, and how you'll never have to worry about gifting ever again.

Bottom line

Most men love their wives and would run through a wall for them — and still stare aimlessly at Amazon on their screen when it's her birthday. That's not a character flaw. It's a missing feature. You're not broken per-se; you're standard issue.

So we're not trying to fix you or turn you into a different husband. You stay exactly as useless and lovable as you are. She just stops noticing the useless part (at least in terms of gifting).

You could do all of this yourself. But you won't. And that's why we exist.

So give us your money and let us please your wife.